This project is supported by the European Union (European Funds for Regional Development) and by the State of Baden-Württemberg. Administrative authority for the the RWB-EFRE program is vested in BW‘s Ministerium für Ländlichen Raum, Ernährung und Verbraucherschutz (Ministry for Regional Affairs, Foodstuffs, and Consumer Protection): www.rwb-efre.baden-wuerttemberg.de
Baden-Württemberg is famed at home and abroad for its cutting-edge automotive industry, spawning carmakers and suppliers whose names are a byword in the history of the automotive industry – and what was true then is true today. Situated at the heart of Europe, Baden-Württemberg benefits from its proximity to many key markets.
Baden-Württemberg is unrivalled in Germany in the business of “manufacturing motor vehicles and component parts.” Every fourth job in the automotive sector is located there. Indeed, approximately a fifth of the entire turnover in this sector accrues here, and some 30 percent of sector-related investment in Germany is protracted in Baden-Württemberg.
According to official statistics, this key industrial sector (203,000 jobs) is second only to mechanical engineering (279,600 jobs) for job creation in South-West Germany. Not only that, but of all branches it has the greatest turnover (€ 84.1 billion). Similarly, it would be hard to find any more export-driven than the automotive sector: every third Euro earned abroad in this South-West corner of Germany accrues to this sector. Export rates in this sector, which even by the mid-1990s had reached 44 percent – far higher than the average for Baden-Württemberg (32 percent) - has now jumped to a staggering 66 percent (for comparative purposes, the average for the South-West stands at 50 percent). In recent years all core outlet markets have witnessed significant shifts away from the Eurozone: 75 percent of foreign turnover now comes from customers outside this zone. More than most, Baden-Württemberg’s leading manufacturers profit from the robust growth registered in core emerging economies, of which China is merely the most dazzling example. If coming after the massive drop in demand in 2008, when the world was poised on the brink of economic ruin, the sector could rapidly and unexpectedly resume its upward trajectory by 2010, this was in no small part due to the dynamic demand in emerging countries for products bearing the legend “Made in Baden-Württemberg.”
For all its global orientation, the automotive sector is deeply rooted in Baden-Württemberg. Regularly it invests more than any other sector does, pouring untold sums into building the vehicles of tomorrow. For almost the entirety of the last decade – year after year – the pattern has been the same: over 30 percent of all investment moneys in South-West Germany go into maintaining the sector’s leading edge. Even in crisis year 2009, which witnessed an industry-wide collapse in investment (- 24 percent), the automotive sector was the solitary exception, posting in that year alone € 2.8 billion, that is, every third Euro invested in Baden-Württemberg. In terms of R&D, nobody holds a candle to the automotive sector.
And because it is the hub of the German automobile industry, it is only logical that Baden-Württemberg should also be home to upward of 2000 suppliers, renowned for their efficiency and the pursuit of excellence. But that’s not all: they bring to the table the flexibility needed in a rapidly globalizing world, where the customer is king – wherever he may be.
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Mit einer Auftaktveranstaltung im Neckar Forum Esslingen fiel der Startschuss für das baden-württembergische Schaufenster Elektromobilität. Finanz- und Wirtschaftsminister Nils Schmid betonte „Im Automobilland Baden-Württemberg sollen auch in Zukunft Fahrzeuge und Komponenten entwickelt und produziert werden. Wir werden im Schaufenster die neuen Technologien für jedermann sichtbar machen und den Beweis erbringen, dass Elektromobilität schon heute alltagstauglich funktioniert."
Von der Forschung über den Maschinenbau bis zum fertigen Produkt: Auf einem Leichtbautag überzeugten sich Wirtschaftsminister Nils Schmid und der Geschäftsführer der Leichtbau BW, Wolfgang Seeliger, von der Leistungsfähigkeit der Industrie und Forschung im Land auf dem Gebiet.
In diesem Atlas stellen erstmal 60 Unternehmen, 24 Institutionen aus Wissenschaft und Forschung, 9 Initiativen und Netzwerke, das Forschungskuratorium Textil und 5 Landesagenturen Baden-Württembergs Ihre Kompetenzen und die Wichtigkeit von faser basierten Werkstoffen vor.